Tagline
SOPHISTICATED
IENA is a women's select brand operated by the Baycrew's Group. It began in 1991 with the opening of its first store in Harajuku, Tokyo, and its name derives from IÉNA Station in Paris. The brand takes as its inspiration Parisian women who value both work and private life. Based on French chic, it centers on high-quality standard items with attention to detail, while incorporating trends in moderation and encouraging individual styling. Ai Ebinuma became director in 2015.
Concept
A brand that favors high-quality standard items with attention to detail and incorporates trends in moderation, styling them in an individual way. It proposes elegant, refined styling for supple, intelligent women.