Concept
petite IÉNA is a girl who lives in Paris. She gets excited about new things, comes up with fun ideas, and makes the most of every day. Her innocent smile and shy expression are charming, while the poised side she occasionally shows resembles her mother. “My mother’s closet is where it all begins.” What IÉNA ENFANT values: ① “The perspective of ‘her’” — In a closet for a refined girl, there are items that her mother also finds lovely, blending childlike innocence with elegance and intelligence. The attention to detail that IÉNA has valued is also carried through to IÉNA ENFANT. “This is cute, isn’t it?” Because I love my mother, I also love the clothes she likes. ② “Originality” — Underwear, pouches, and plush toys made from the original dot fabric that serves as a signature of the brand; collaborations with other brands; and pieces that can be worn as a dress during the baby years and as a top as she gets a little older, making it possible to enjoy each stage of her growth. The price is also one that mothers can feel comfortable with. The aim is for the balance of all these elements to convey the special quality of “IENA ENFANT.” The original dot-pattern series has a gentle, hand-drawn feel and appears on items including underwear, bibs, dresses, and blankets, as well as on the ears of the plush rabbit.