igi is a fashion brand directed by chifumi and launched in Japan in 2023. As a sister brand of Musubore, it offers women’s wear as well as bags and accessories. Rather than simply following trends, the brand aims to propose new styles and values and foster empathy and connection through a free, candid sensibility and a grounded approach to making. Centered on a naturalness reminiscent of pieces taken from the director’s own closet and an ease of wear accessible to everyone, it presents collections for everyday life.
Concept
Rather than simply following trends, the brand proposes new styles and values, fostering empathy and connection among people.