Tagline
RESPECT YOUR PERSONALITY
IHATOV is a Japanese fashion brand launched for the Spring/Summer 2021 season. Its designs are created by Takushi Matsumoto, Yuji Funata, and Fumiaki Shimohigashi, who draw on their varied experience with domestic and international collection brands, vintage shops, apparel production, and advertising creative work to reconstruct everyday clothing from multiple perspectives. The brand’s concept is “Creating clothes that cannot be thrown away.” It aims to make garments that can be enjoyed as they change over time and acquire personal significance. Production, including materials and sewing, takes place in Japan, and the brand offers menswear and womenswear.
Concept
Creating clothes that cannot be thrown away.