ILIMA is a Japanese women's shoe brand developed by EVOL, a Tokyo-based women's shoe manufacturer. Formerly known as “ilima by pure elegance,” its name comes from a flower used in leis on the islands of Hawaii and Oahu. Drawing on the flower's associations with “loveliness, sincerity, and dreams,” the brand takes “cuteness” as its theme and offers in-season footwear at affordable prices. Its range includes pumps, loafers, and boots, and products under the ILIMA name can still be found in EVOL's official online store.
Concept
With “cuteness” as its theme, the brand offers in-season items at affordable prices.