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Imogene + Willie

Imogene + Willie

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Country: United States
Founded: 2009 2000s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 2000s Clothing brands from United States

Overview

Tagline

Made with love, made to last.

Imogene + Willie is an American casualwear brand centered on denim, founded in 2009 by Matt Edmonson and Carrie Edmonson in Nashville, Tennessee, USA. Starting with the women’s “Imogene” and men’s “Willie” jeans, the brand has expanded into tops, outerwear, accessories, and more. Its core focus is making garments designed to last and transcend trends, with an emphasis on small-batch production in the United States and building community. Based in Nashville, the brand also operates a sewing room in Los Angeles and a store in Austin.

Concept

make garments that last and never go out of style.

Collaboration partners

Dates and partner brands

All collaborations

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Alpha Industries

A collaboration with Imogene + Willie around 2022, positioning both brands as American originals. It paired Alpha’s military-derived bomber jackets and vests with T-shirts and accessories characteristic of a denim and workwear brand.