INDIA IS BEAUTIFUL is a Japanese fashion brand launched with its Midsummer Collection in 2019. Director Hirokazu Kinbara oversees the designs, and the brand is built around “local made,” with all garments produced in India. While preserving crafts and historical techniques long practiced in India, it creates handcrafted garments under the theme of “valuable creation,” drawing inspiration from cultures around the world. It also embraces the idea of “slow fashion”: taking time, stripping away excess, and enjoying garments for a long time.
Concept
The brand works to preserve crafts and historical techniques long practiced in India, remains committed to “local made,” and takes “valuable creation” inspired by cultures around the world as its theme.