Indietro Association is a Japan-based headwear brand launched in 2019 and designed by Shota Maikuma. Its range centers on hats, including caps, hats, and knit caps. The brand’s philosophy is to use the “reverse side,” unseen on the surface, as a design source and bring it to life through its own filter. It advocates creating value distinct from mass production and mass consumption, and continues to release collections that include items made in Japan. Its collections and stockists are listed on the official RayLine&co. website, and its products are carried by select shops in Japan and abroad.
Concept
The essence lies in the “reverse side.” By bringing to life the “reverse side” unseen on the surface, the brand continues to propose the creation of new value.