Tagline
Clean, refined traditional elegance
INNOWAVE is a Japanese women's brand developed by Aspri Co., Ltd. of the Sunrally Group. Based on classic femininity, it champions “clean, refined traditional elegance.” Its wardrobe, rooted in traditional style and incorporating trends in moderation, offers styling that brings color to the everyday lives of women living freely in the present. Aimed primarily at women in their 30s and 40s, the lineup includes jackets, dresses, suits, tops, and bottoms for occasions ranging from commuting to preschool graduation, school entrance and enrollment, meetings, and ceremonies.
Concept
It offers styling that brings color to the everyday lives of women living freely in the present, through a wardrobe rooted in traditional style and incorporating trends in moderation.