INTERPLAY is a Japanese fashion brand launched in 2021 by the brand division of Jamin Co., Ltd., an apparel manufacturer based in Shibuya, Tokyo. It offers T-shirts, shirts, outerwear, bottoms, dresses, and other items designed for unisex wear, and also collaborates with artists and influencers. At its core is the idea that a product is complete only when the creator’s creativity and the wearer’s sensibility come together, with an emphasis on interaction with those who wear it. The brand continues to operate a D2C business centered on its own e-commerce store, including through collaborative products.
Concept
A sense of exhilaration created through the interaction between carefully crafted products and the people who wear them