INUJIRUSHI

INUJIRUSHI Baby is a brand developed to expand INUJIRUSHI’s scope into babywear and products for preparing for the arrival of a newborn. The official history of Inujirushi Honpo confirms that it was announced and sales began in 1991 as a brand for maternity-preparation products and newborns, and it is still listed under a separate brand name from INUJIRUSHI in the official brand directory. While INUJIRUSHI focuses primarily on maternity belts and maternity innerwear, INUJIRUSHI Baby occupies the baby-focused segment of the brand family, covering clothing, apparel, and accessories for babies.

inujirushi jeans is an independent line specializing in maternity jeans, developed by Inujirushi Honpo. The official online shop has a dedicated brand category presenting them as “Inujirushi original maternity jeans,” and the line serves the maternity-bottoms segment, distinct from standard maternity belts and innerwear. Carrying on the INUJIRUSHI name, it can be regarded as a derivative line focused on denim-style clothing wearable from pregnancy through postpartum.