Mizuno

Launched by Mizuno in 1978 and continued through Fall/Winter 2009, the brand relaunched after a renewal in 2014. Based on functionality developed through the creation of competitive sportswear, it proposed lifestyle sportswear that emphasized fashion as well as functionality, targeting “playful adults” upon its relaunch. It was an early major spin-off brand that brought Mizuno’s competitive sportswear into everyday life, preceding later lifestyle-oriented offerings from Go to by mizuno and MIZUNO SPORTSTYLE. While the current MIZUNO FREESTYLE specializes in urban sports, SUPERSTAR served as an apparel line spanning adults’ everyday lives and sports.

A sports apparel line for women announced by Mizuno in 2012. Planned mainly by a project team formed through an internal call for applicants, it incorporated patterns and designs that covered areas of the body women are conscious of and shaped the appearance of the figure, in addition to Mizuno’s own functional features. The line offered mainly apparel and accessories for running and outdoor activities, as well as products emphasizing light weight and portability. While performance wear for specific sports prioritizes the functions required for each activity, this line proposed products for both exercise and everyday life from the perspective of women consumers. It was a women-focused derivative category distinct from SUPERSTAR and Go to by mizuno.

A lifestyle footwear category launched in 2016, the 110th anniversary of Mizuno’s founding, to extend the technology and history of its athletic shoes into the fashion category. Initially, it reissued popular models from the 1980s and offered sneakers designed for everyday wear to the fashion market, primarily through select shops. It later came to include series such as MLC, whose roots lie in RB-LINE and M-LINE. Today, the name is used for the shoe category that supports MIZUNO SPORTSTYLE on its official online store. In contrast to the urban expression represented by MIZUNO SPORTSTYLE as a whole, it is positioned as a point of entry that directly conveys the company’s founding history and archives.

A lifestyle category that Mizuno has developed since 2016 to connect its technologies for performance footwear and its long-standing sports archives with fashion and everyday life. Initially, it proposed sneakers through names and lines such as MIZUNO 1906, RB Collection, and M-Line. It is now centered on shoes such as WAVE PROPHECY, WAVE RIDER, MXR, and WAVE MUJIN, along with collaborations. Apparel will also expand from Spring/Summer 2026, with the category serving as the core of the broader sports style domain, including MIZUNO 1906, RB-LINE, and MLC, and linking the main performance line with lifestyle-oriented derivative lines.

A sneaker line that carries forward the RB Collection launched when MIZUNO SPORTSTYLE was established. It uses the Runbird, Mizuno’s current symbol, as its visual centerpiece, reworking running shoes and track and field shoes developed from the 1980s through the 1990s, along with recent performance models, for everyday wear. Its lineup includes WAVE RIDER, WAVE PROPHECY, WAVE MUJIN, and MXR, and it also collaborates with sneaker boutiques and fashion brands. In contrast to MLC, which centers on the former M logo and classic, slim designs, this line foregrounds Mizuno’s current logo and athletic technologies.

Launched by Mizuno in 2017 to promote an active lifestyle for adults, this functional lifestyle wear brand incorporates functional materials and designs for ease of movement—developed through Mizuno’s sports equipment development—into everyday casual styles, with travel as its starting point. In recent years, it has offered clothing and accessories for outdoor activities, business, and workouts. While MIZUNO SPORTSTYLE centers on sneakers and urban fashion and MIZUNO FREESTYLE specializes in breaking and parkour, it is positioned as a practical lifestyle line supporting a wide range of everyday activities.

A lifestyle shoe line that inherits M-Line from the early days of MIZUNO SPORTSTYLE and has been offered under the name MLC since 2021. Its design is based on the M-shaped logos used before the introduction of the Runbird logo, from the 1970s through the 1980s, and on sports shoes from that period, combining a classic appearance with modern comfort and functionality intended for everyday use. The line also includes models equipped with MIZUNO ENERZY and waterproof slip-ons. In contrast to RB-LINE, which foregrounds the Runbird logo and high-performance sports archives, it serves to present the logos of the past and Mizuno’s early shoe history as everyday footwear.

An apparel category for urban sports first introduced by Mizuno in 2024. Primarily aimed at breaking and parkour, it combines the loose fits and elements of self-expression found in street fashion with Mizuno’s expertise in ease of movement, Dynamotion Fit, and functional materials. It is closer to urban movement culture than to competition-specific wear, and is designed to work as everyday clothing as well. While MIZUNO SPORTSTYLE covers sneakers and apparel broadly and Go to by mizuno focuses on functional everyday wear for activities such as travel and commuting, this is a derived line specializing in the movement and expressiveness of urban sports.