MIZUNO +me is a women’s sports apparel line launched in 2012 by Mizuno, a sports manufacturer based in Osaka. It was planned primarily by a project team of female employees formed through an internal open call, and offered products for running and outdoor activities, as well as accessories. Its defining feature was incorporating women’s perspectives into product planning, with a focus on balancing Mizuno’s distinctive functionality and design. Its brand concept was “TOTAL BODY MANAGEMENT — Everything for my body,” and its products included features designed to conceal areas of the body whose lines women may be conscious of.
Concept
TOTAL BODY MANAGEMENT — Everything for my body