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SUPERSTAR

SUPERSTAR

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Country: Japan
Founded: 1978 1970s
No longer active
Category: Clothing
Related brands: Clothing brands founded in the 1970s Clothing brands from Japan

Overview

SUPERSTAR is a Japanese sports apparel brand launched by Mizuno in 1978. It developed lifestyle sportswear incorporating functions cultivated through the development of competitive sportswear, and was sold through Fall/Winter 2009. The brand was renewed and revived for Fall/Winter 2014, proposing training wear and everyday clothing that combine functionality and fashion for “adults with a playful spirit.” It also conducted promotions for Spring/Summer 2020, but its current status as an active official Mizuno line cannot be confirmed.

Concept

Adults with a playful spirit

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1906

Year Brand Category Description

1906

Mizuno

Parent brand

Footwear

An early line of lifestyle sportswear for adults

Launched by Mizuno in 1978 and continued through Fall/Winter 2009, the brand relaunched af

Launched by Mizuno in 1978 and continued through Fall/Winter 2009, the brand relaunched after a renewal in 2014. Based on functionality developed through the creation of competitive sportswear, it proposed lifestyle sportswear that emphasized fashion as well as functionality, targeting “playful adults” upon its relaunch. It was an early major spin-off brand that brought Mizuno’s competitive sportswear into everyday life, preceding later lifestyle-oriented offerings from Go to by mizuno and MIZUNO SPORTSTYLE. While the current MIZUNO FREESTYLE specializes in urban sports, SUPERSTAR served as an apparel line spanning adults’ everyday lives and sports.

1906 Parent brand

Mizuno

Footwear

An early line of lifestyle sportswear for adults

Launched by Mizuno in 1978 and continued through Fall/Winter 2009, the brand relaunched af