INVICTA

Re-ordinary is a line/label launched by Invicta in 2020, centered on recycled materials. It used fabrics derived from GRS-certified recycled PET and was structured as a product range combining backpacks and apparel. While Invicta’s broader offering encompasses historical icons as well as urban and outdoor products, Re-ordinary has material reuse and everyday use as its explicit themes. Unlike Heritage, Legacy, and Trend, it is positioned as a derived line that communicates the brand’s environmental initiatives across categories.

Heritage is a line that Invicta established in 2022 when it organized its clothing into three lines. For Fall/Winter 2022, it was tasked with reinterpreting the brand’s early logos, signature colors, and original fabrics in a contemporary way. Within Invicta as a whole, it most clearly represented a connection to historical designs and the archive. While Legacy presented the brand’s history in a contemporary framework and Trend took on experimentation for urban life, Heritage was the line that reintroduced the brand’s origins.

Trend is the most contemporary and experimental of the three clothing lines that Invicta launched in 2022. While Heritage reinterpreted the brand’s early logos and colors, and Legacy was structured around history and environmental consideration, Trend foregrounded bold colors, relaxed silhouettes, and designs suited to everyday urban life. It is a derivative line that extended Invicta’s outdoor-derived functionality into contemporary citywear.

Legacy is one of three clothing lines announced by Invicta in 2022. It expressed the brand’s long history and influence on fashion through a monochrome logo, plant-based dyeing, environmentally conscious materials, gender-neutral designs, and basic items for active wearers. While Heritage reinterpreted early designs and Trend explored bold colors and relaxed silhouettes, Legacy was developed as a core line connecting the brand’s heritage with its modernization.