szu
/
Fashion brands
/
Re-ordinary

Re-ordinary

X Threads

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: Italy
Founded: 2020 2020s
Category: Bags Clothing
Related brands: Bags brands founded in the 2020s Bags brands from Italy

Overview

Tagline

For a more sustainable world

Re-ordinary is a sustainable offshoot line developed in 2020 by the Italian outdoor lifestyle brand INVICTA. Centered on backpacks and apparel, it uses GRS-certified materials made from recycled raw materials derived from used PET, presenting environmental consideration as a lifestyle to incorporate into everyday wear. One representative example, MONVISO X ECO PROJECT, uses 96% recycled materials, including materials, accessories, and packaging.

Concept

Re-ordinary is a reversal of the ordinary towards a sustainable world.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1906

Year Brand Category Description

1906

INVICTA

Parent brand

Bags

A line centered on recycled materials and focused on environmental initiatives

Re-ordinary is a line/label launched by Invicta in 2020, centered on recycled materials. I

Re-ordinary is a line/label launched by Invicta in 2020, centered on recycled materials. It used fabrics derived from GRS-certified recycled PET and was structured as a product range combining backpacks and apparel. While Invicta’s broader offering encompasses historical icons as well as urban and outdoor products, Re-ordinary has material reuse and everyday use as its explicit themes. Unlike Heritage, Legacy, and Trend, it is positioned as a derived line that communicates the brand’s environmental initiatives across categories.

1906 Parent brand

INVICTA

Bags

A line centered on recycled materials and focused on environmental initiatives

Re-ordinary is a line/label launched by Invicta in 2020, centered on recycled materials. I