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Ipanema Gisele Bündchen

Ipanema Gisele Bündchen

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Country: Brazil
Founded: 2002 2000s
No longer active
Category: Footwear
Related brands: Footwear brands founded in the 2000s Footwear brands from Brazil

Overview

Tagline

Because the Earth is blue

Ipanema Gisele Bündchen is a spin-off line of sandals and flip-flops launched in July 2002 through a licensing partnership between Ipanema, operated by Brazilian footwear manufacturer Grendene, and Brazilian model Gisele Bündchen. Overseas sales expanded from 2006 onward. The G2B collection focused on water conservation and directed a portion of sales to environmental protection projects. Named after Gisele, it is a signature collaboration line that expanded Ipanema into international markets.

Concept

Respect and responsibility for life

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2001

Year Brand Category Description

2001

IPANEMA

Parent brand

Footwear

A special line that carried a signature identity and international expansion

Ipanema Gisele Bündchen was a distinctive signature line launched by Ipanema in 2002 throu

Ipanema Gisele Bündchen was a distinctive signature line launched by Ipanema in 2002 through a partnership with Gisele Bündchen. Based on Ipanema flip-flops, it was a women's product line that foregrounded Gisele's name and advertising campaigns, and served a fashion-oriented and international role distinct from the regular Ipanema line. In 2007, Grendene formally announced it as an independent brand for overseas markets, and in 2008 the line also launched the G2B collection. Separate from the current Ipanema brand, it is positioned as a representative derivative line that formed part of the brand family in the past.

2001 Parent brand

IPANEMA

Footwear

A special line that carried a signature identity and international expansion

Ipanema Gisele Bündchen was a distinctive signature line launched by Ipanema in 2002 throu