IPANEMA

Ipanema Gisele Bündchen was a distinctive signature line launched by Ipanema in 2002 through a partnership with Gisele Bündchen. Based on Ipanema flip-flops, it was a women's product line that foregrounded Gisele's name and advertising campaigns, and served a fashion-oriented and international role distinct from the regular Ipanema line. In 2007, Grendene formally announced it as an independent brand for overseas markets, and in 2008 the line also launched the G2B collection. Separate from the current Ipanema brand, it is positioned as a representative derivative line that formed part of the brand family in the past.

Ipanema 77 is a higher-tier line within Ipanema, responsible for its premium offerings. Compared with the regular lineup of flip-flops and sandals, it features more exclusive models and collaborations with designers and brands, and serves to emphasize Ipanema’s fashion orientation. In an official announcement in 2016, Ipanema 77 was presented as an independent line name, and in 2018, collaborative products with ÁGUA DE COCO were also offered as premium products belonging to the line. It is a higher-tier, concept-driven derivative line alongside Ipanema’s more widely available main line.

Ipanema Baby is an official line for infants and toddlers within the Ipanema brand family. It targets a younger age group than Ipanema Kids and focuses primarily on sandals and beach sandals designed with baby sizes, ease of putting them on, and heel support in mind. The official website has a dedicated page for the “Baby” collection, featuring several product series, including My First Ipanema Baby, Daisy Baby, and Anatomica Soft Baby. It is positioned as a spin-off line that retains the design and materials approach of the main line for adults while specializing in the needs and sizes of infants and toddlers.

Ipanema Kids is an official line derived from Ipanema for children and teens. Unlike the main line for adults, it is structured around size ranges suited to children’s feet, bright colors, and character prints. The official sales site also features a separate product range under the “Ipanema Kids” collection, with sandals, flip-flops, slides, and other products offered on an ongoing basis. The line extends Ipanema’s core design assets into the children’s market and is distinguished from the Baby product range by its target age group and size range.