Tagline
Strong Beyond Measure
IVY PARK is an American athleisure brand launched by Beyoncé in 2016. Its name references running at Parkwood Park in Houston and her daughter Blue Ivy. The brand initially created collections through a joint venture with Topshop. It offers apparel, footwear, and accessories, aiming to support women who recognize people’s worth beyond their physical appearance, and to go beyond the boundaries of athleticwear.
Concept
My goal is to push the boundaries of athletic wear and support and inspire women who understand that beauty is more than your physical appearance.