Tagline
A refined piece for everyday life
J by blue is a Japanese womenswear brand launched in 2022 by Biba Co., Ltd., a company based in Yokkaichi, Mie Prefecture, that plans, manufactures, and sells clothing and accessories. As a derivative brand of BLUEEAST, it offers clothing centered on comfortable materials and appealing designs, ranging from everyday wear to occasion wear such as dresses and jackets. The brand also works with Japanese-made materials and companies in domestic production regions, offering products with a focus on materials.
Concept
The collection features items made with comfortable materials and appealing designs for spending each day feeling at ease and refreshed, without being overly formal.