JANE SMITH / JOHN MASON SMITH is a fashion brand started in Japan in 2013 by designer Yuji Yoshida. Taka Waida joined for Fall/Winter 2014, launching the womenswear line JANE SMITH, and the menswear line was renamed JOHN MASON SMITH starting with Fall/Winter 2016. As a signature label for fictional left-handed figures, it carries forward vintage, workwear, and military details, materials, and construction, offering contemporary apparel for men, women, and all genders, as well as fashion accessories. Yoshida designs JOHN MASON SMITH, while Waida designs JANE SMITH.
Concept
A signature label for the fictional left-handed figures JOHN MASON SMITH and JANE SMITH. It aims to create high-quality products that incorporate contemporary silhouettes and designs while carrying forward vintage, workwear, and military details, materials, and construction.