Tagline
American basics woven from tradition.
JEMORGAN LONG JOHNS is a thermal wear brand established in Pennsylvania, USA, in 1945. Its slogan is “American basics woven from tradition.” Founder John E. Morgan started the business in 1945, and the waffle stitch it invented has been used for long underwear and blankets. Since its founding, the brand is said to have been adopted for use as underwear by sports teams and the U.S. military. The brand presents itself as offering “the highest-quality thermal wear since 1945” and bringing “styles loved across generations” to its customers, with a range focused on thermal wear and basic cut-and-sew apparel.
Concept
The highest-quality thermal wear since 1945. Bringing styles loved across generations to its customers.