JESTINA

A derivative jewelry brand launched by J.ESTINA in 2014, it offered trend-focused fashion jewelry and pet jewelry separately from the main J.ESTINA Jewelry line. Major fashion media described J.ESTINA RED as part of J.ESTINA’s line expansion, while the official history also confirms its launch and pet jewelry offerings. In 2017, it was relaunched as ERGHE with a new concept, and offerings under the RED name transitioned to the successor brand.

ERGHE was a second jewelry brand launched by J.ESTINA in February 2017. As a successor brand that relaunched J.ESTINA RED under a new concept, it was developed under an independent name distinct from the existing J.ESTINA Jewelry. It championed genderless, ageless, and seasonless designs, and was characterized by proposing jewelry that did not limit the boundaries of style. Within J.ESTINA’s brand family, it was positioned as a restructured second line developed from RED.

MORVE is a premium jewelry line launched by J.ESTINA in September 2024. The official history records it as an independent “MORVE line,” and the official store offers products under the MORVE name made with 14K materials and lab-grown diamonds. While J.ESTINA Jewelry offers a broad range of bridge jewelry, MORVE is a derivative line in a higher materials and price segment, positioned as a premium division distinct from secondary brands such as RED and ERGHE.