J.ESTINA RED

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Overview

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Define High Taste
J.ESTINA RED was a sub-brand launched in 2014 by the Korean brand J.ESTINA. It was developed as “high-taste fashion jewelry,” combining the classic, feminine jewelry of J.ESTINA with the trends and lifestyle concepts of the time. Starting with jewelry, it expanded into beauty, sunglasses, fashion accessories, home goods, and pet products. In 2017, it was revamped as the lifestyle concept store “THE GROCERY,” and its operations as an independent brand have since ended.

Concept

A proposal for the era’s most trendy and fashionable lifestyle

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1 brands
Founded
2003
2003 Parent brand
JESTINA
Accessories

A past derivative jewelry line focused on trends

A derivative jewelry brand launched by J.ESTINA in 2014, it offered trend-focused fashion

A derivative jewelry brand launched by J.ESTINA in 2014, it offered trend-focused fashion jewelry and pet jewelry separately from the main J.ESTINA Jewelry line. Major fashion media described J.ESTINA RED as part of J.ESTINA’s line expansion, while the official history also confirms its launch and pet jewelry offerings. In 2017, it was relaunched as ERGHE with a new concept, and offerings under the RED name transitioned to the successor brand.

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