JIAN YE is a Japan-based fashion brand founded in 2021 by designer Sugeno Kosuke (N00B). Its name comes from the Chinese reading of Sugeno’s surname, 菅野. The brand incorporates Asian influences into daily wear that combines playfulness and functionality. It also develops visual creations using 3D scan data, illustrations, and bitmaps, and engages in brand activities that combine apparel with digital expression.
Concept
An awareness of JIAN YE’s distinctive expression through 3D scan data, illustrations, and bitmaps