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JILL by JILL STUART

JILL by JILL STUART

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Country: United States
Founded: 2008 2000s
Category: Clothing Bags Accessories
Related brands: Clothing brands founded in the 2000s Clothing brands from United States

Overview

Tagline

For a brighter tomorrow than today.

JILL by JILL STUART began in Fall/Winter 2008 as a sister brand of JILL STUART and is a womenswear brand. It carries on the heritage of New York-born JILL STUART and is operated by TSI. With stores nationwide and its official online store at its core, it offers womenswear, bags, and accessories that blend elegance and casual style. The brand was rebranded in Spring 2023. Its brand concept is “An attainable aspiration,” and its brand purpose is “For a brighter tomorrow than today.”

Concept

An attainable aspiration

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1993

Year Brand Category Description

1993

JILL STUART

Parent brand

Clothing

A younger sister brand focused on feminine offerings for everyday wear

Launched in the Fall/Winter 2008 season as a sister brand of JILL STUART, it brings the pa

Launched in the Fall/Winter 2008 season as a sister brand of JILL STUART, it brings the parent brand’s feminine sensibility into a more everyday wardrobe. While JILL STUART itself strongly emphasizes its collection-oriented and design-focused character, JILL by JILL STUART offers clothing, bags, accessories, and other items that combine elegance and casual style, guided by the idea of “accessible aspiration.” In its 2023 rebranding, it adopted a brand purpose shared with JILL STUART, strengthening the coordination between the two brands. While W/J with JILL STUART extends into the areas of lifestyle and well-being, this brand is positioned as a younger sister brand that makes everyday dressing more accessible.

1993 Parent brand

JILL STUART

Clothing

A younger sister brand focused on feminine offerings for everyday wear

Launched in the Fall/Winter 2008 season as a sister brand of JILL STUART, it brings the pa