Tagline
Life is dramatic・・・
Jines is a Japanese womenswear fashion brand operated by Jion Shoji Co., Ltd. Launched in 2009 as an original brand, it proposes styling under the official concept “Life is dramatic,” encouraging wearers to refresh their sense of self while embracing each season, and to bring a poised femininity to casual everyday wear. Centered on MODE, BALANCE, and ESSENCE, the brand is available at stores in commercial facilities, particularly Atre and Lumine, and online.
Concept
Refresh your sense of self freely while embracing each season. The brand values poised femininity even in casual everyday wear. With MODE, BALANCE, and ESSENCE as its keywords, it proposes styling that expresses the spirit of the times.