Tagline
Subtle hues and poised silhouettes—bringing the perfect accent and a touch of refined breathing room to your ensemble.
JISTORY is a Japanese fashion D2C brand operated by Fun Inc., founded by Yoshiharu Kanazawa and Yuka Kanazawa. As one of Fun’s major brands, the company established in 2018, it offers everyday accessories such as belts and pouches, focusing primarily on bags and shoes. The brand’s guiding principle is “cherish your individuality and be able to love yourself as you are,” expressed as “May there be a wonderful STORY in everyone’s life.” JISTORY has continued to operate through its official e-commerce store since Fun became a subsidiary of BitStar in 2021.
Concept
May there be a wonderful STORY in everyone’s life.