Joelle

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Overview

Joelle is an in-house fashion brand developed by the Swedish mail-order company Ellos. Launched in 2017 as a womenswear brand, it focuses on partywear such as dresses and blouses, and also offers lingerie, swimwear, bags, accessories, and shoes. Ellos's official introduction describes the brand as centered on clothing for a range of celebrations throughout the year, with attention to detail and a feminine fit. At launch, Alexandra Elwenvik was introduced as its designer.

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1 brands
Founded
1947
1947 Parent brand
Ellos
Clothing

A womenswear line for party and celebratory attire

It belongs to Ellos Group’s portfolio of own brands and is a womenswear line offered as an

It belongs to Ellos Group’s portfolio of own brands and is a womenswear line offered as an independent brand through Ellos stores. Its official description centers on clothing for parties throughout the year, including wedding attire, dresses, and blouses, as well as shoes and accessories. In contrast to Ellos Collection, which offers everyday clothing and a broad wardrobe, this line has a clearly defined role in dressing for occasions and parties. It also serves a different role from lines such as Ellos Plus collection and Ellos STUDIO, which are categorized by size or athletic use.

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