JOHANNA PARV is a womenswear and accessories brand launched in 2020 by Johanna Parv, a designer from Estonia based in London. Focusing on movement through the city, including cycling, its design philosophy draws on her background in sportswear and couture houses to bring function and elegance together. Taking the perspective of “from the bike lane to the boardroom,” the brand champions “engineered formalwear” for active women, designed with the time before and after the commute in mind.
Concept
engineered formalwear - fusing subtly sensual codes with technical elements