RACER WORLDWIDE is a fashion brand founded in Estonia in 2017 by Mikhail Zhigadlo. Against the backdrop of youth culture and internet culture, it develops clothing and visuals that are not limited to any particular style or subculture. The official website identifies progress, challenging conventions, and originality as the brand’s driving forces, and describes it as “made by youth for youth.” In 2024, the brand made its runway debut at Paris Fashion Week with the “Core Memory” collection.
Concept
A fashion brand driven by progress, disruptiveness and originality.