Tagline
CITY TRIP
JOINT WORKS is a Japanese select shop and original brand launched in 2017 by BAYCREW'S. It offers menswear and womenswear, and initially advocated “Real Mode & Clean Street” while proposing Tokyo New School. Following its 2020 rebranding, it has used “CITY TRIP” as its keyword, sharing an urban lifestyle that values “experiences × things” and focusing on exclusive items and collaborations, primarily with young concept creators.
Concept
Using “CITY TRIP” as its keyword, the brand proposes an urban lifestyle for young people who value “experiences” × “things” and have a strong interest in play. With “Where are you going this weekend?” as a catchphrase, it communicates to a curious generation that enjoys the stimulation and fashion found throughout the city.