Tagline
Bring the French casual style you admire into everyday life.
Jolie Joli is a bag brand launched in Japan in 2016. Inspired by Parisian fashion and lifestyle, it is based on the concept of “French × casual” and offers items for everyday use, including tote bags, handbags, and shoulder bags. The brand emphasizes a balance between refined elegance that is not overly sweet and ease of use that lets people enjoy each day in their own way. Its logo features the phrase “mon prefere” (“my favorite”). It is an original brand developed by Sun Brand Co., Ltd.
Concept
French × casual