JOYA

JS-DESIGN is treated as an independent bag and leather-goods brand across JOYA’s official product range and by major retailers. Official product descriptions position it as a brand that inherits JOYA’s DNA, explicitly indicating continuity in quality and product planning between JOYA and JS-DESIGN. While carrying forward JOYA’s leather quality and functionality, it offers bags, wallets, card cases, and other items for men and women, covering a broader price range and everyday and business uses. While Sabet handles women’s bags, JS-DESIGN is a diffusion line that expands the range of practical goods and leather accessories.

Sabet is an independently named line developed by JOYA as a women's bag brand. It shares JOYA's foundations in leather production and quality control while offering totes, shoulder bags, backpacks, and leather goods aimed primarily at women, using nappa and goat leather. It centers on bags designed for long-term use regardless of age or trends, extending JOYA's manufacturing background into everyday offerings for women. It is not merely a product category name, but a brand that continues to be developed under a name distinct from JOYA.