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JS-DESIGN

JS-DESIGN

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Country: Japan
Category: Bags Wallets
Related brands: Bags brands from Japan

Overview

Tagline

Good products at prices that reflect their value.

JS-DESIGN is a Japanese leather bag and small leather goods brand developed by JOYA Co., Ltd., based in Tokyo. Focusing on bags, wallets, business card holders, key cases, and other items, it creates products that balance functionality suited to the Japanese market with quality craftsmanship. Positioned at a more accessible price point while maintaining JOYA’s quality, the line centers on ease of use and practicality. Japanese designers develop the specifications, and production takes place at the company’s own factory in Bangladesh, from leather processing through sewing and inspection.

Concept

A brand born from JOYA with an awareness of environmental issues and the SDGs. It aims to create good products and deliver products made with care.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2015

Year Brand Category Description

2015

JOYA

Parent brand

Bags

A practical-goods line focused on functionality and accessibility

JS-DESIGN is treated as an independent bag and leather-goods brand across JOYA’s official

JS-DESIGN is treated as an independent bag and leather-goods brand across JOYA’s official product range and by major retailers. Official product descriptions position it as a brand that inherits JOYA’s DNA, explicitly indicating continuity in quality and product planning between JOYA and JS-DESIGN. While carrying forward JOYA’s leather quality and functionality, it offers bags, wallets, card cases, and other items for men and women, covering a broader price range and everyday and business uses. While Sabet handles women’s bags, JS-DESIGN is a diffusion line that expands the range of practical goods and leather accessories.

2015 Parent brand

JOYA

Bags

A practical-goods line focused on functionality and accessibility

JS-DESIGN is treated as an independent bag and leather-goods brand across JOYA’s official