JUWEL is the highest-end line of PRAIRIE, developed by Japanese leather goods manufacturer Prairie Shimizu. Centered on wallets, it offers leather accessories such as card cases and coin purses. The official brand introduction describes traditional skills and artisan craftsmanship as defining features, and presents the machine depicted in its emblem as one passed down from the company’s founding as Shimizu Seisakusho.
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JUWEL
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- Country
- Japan
- Category
- Related brands
Primary categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 1 brands
- Founded
- 1957
Year
Brand
Category
Description
1957
PRAIRIE
Parent brand
Wallets
The highest-end line symbolizing artisanal skill and quality
JUWEL is the highest-end line carrying forward PRAIRIE’s commitment to quality-focused cra
JUWEL is the highest-end line carrying forward PRAIRIE’s commitment to quality-focused craftsmanship, upheld since its founding, and its tradition-backed artisanal skills. In contrast to PRAIRIE’s general leather goods offerings, it is positioned to emphasize refined design and a strong commitment to materials and construction, symbolizing the brand’s technical expertise and quality. The official brand introduction also explicitly identifies it as PRAIRIE’s highest-end leather goods line.
1957
Parent brand
PRAIRIE
Wallets
The highest-end line symbolizing artisanal skill and quality
JUWEL is the highest-end line carrying forward PRAIRIE’s commitment to quality-focused cra
JUWEL is the highest-end line carrying forward PRAIRIE’s commitment to quality-focused craftsmanship, upheld since its founding, and its tradition-backed artisanal skills. In contrast to PRAIRIE’s general leather goods offerings, it is positioned to emphasize refined design and a strong commitment to materials and construction, symbolizing the brand’s technical expertise and quality. The official brand introduction also explicitly identifies it as PRAIRIE’s highest-end leather goods line.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Frequently asked questions about JUWEL
Country of origin, founding year, categories and parent brands.
JUWEL is from Japan.
JUWEL covers the following categories: Wallets.
JUWEL is a sub-brand of PRAIRIE.