Tagline
Simple and comfortable
KAAM is a Japanese fashion brand launched in 2019 by fashion designer Kanako Kiyomatsu, who was born in Amakusa, Kumamoto Prefecture. It is operated by Kanacorn Co., Ltd. and offers clothing including tops, dresses, outerwear, and bottoms. The brand’s principles are “simple and comfortable,” “free design and creativity without being confined by convention,” and “remaining natural and true to oneself at all times,” and it aims to create clothes that can be worn naturally. Its official website features collections and archives, and the brand sells its products online.
Concept
Simple and comfortable, with free design and creativity unconstrained by convention. The brand creates clothing with a fresh outlook, remaining natural and true to oneself at all times.