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KANEBO THE EXCEPTIONAL

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Country
Japan
Founded
2018 2010s
Category
Beauty and cosmetics
Related brands
Beauty and cosmetics brands founded in the 2010s Beauty and cosmetics brands from Japan

Primary categories

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Overview

Tagline

Sublime, singular beauty shaped by imperfection
KANEBO THE EXCEPTIONAL is the highest-end line of KANEBO, a global prestige brand from Japan developed by Kanebo Cosmetics. Launched in November 2018 with a lotion, emulsion, and cream, it now offers skincare and base makeup. It views skin with moisture, radiance, firmness, and smoothness as “transparent beauty,” and offers products that bring together the technology and expertise of Kanebo Cosmetics under the concept “Toward a beautiful life as clear as the sky.” The line’s packaging received an iF Design Award in 2019.

Concept

Toward a beautiful life as clear as the sky

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2016
2016 Parent brand
KANEBO
Beauty and cosmetics

A premium line positioned at the highest level within the brand

“KANEBO THE EXCEPTIONAL” is an official top-tier series derived from KANEBO in 2018, posit

“KANEBO THE EXCEPTIONAL” is an official top-tier series derived from KANEBO in 2018, positioned above its regular skincare and makeup offerings. Centered on translucent beauty, it began with lotion, emulsion, and cream, and later expanded into base makeup. Within KANEBO as a whole, it serves as a premium segment that consolidates the brand’s technologies and formulation development, and is treated as a higher-tier line relative to the standard product range. Official announcements explicitly describe it as KANEBO’s “top-tier series,” and it is still listed as a separate product range on the official website.

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Frequently asked questions about KANEBO THE EXCEPTIONAL

Country of origin, founding year, categories and parent brands.

Related links

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