Tagline
From the street to the fairway.
KANGOLF is a golf line launched in 2006 by KANGOL, a British headwear brand. KANGOL established its brand name in 1938, building on a hat business started by Jacques Spreiregen in 1918. Drawing on KANGOL’s British culture, KANGOLF offers golf-oriented caps, bucket hats, visors, ball markers, apparel, and other items. With the slogan “From the street to the fairway,” it proposes a playing style that blends the street and the fairway, as well as formality and freedom.
Concept
A new playing style in which KANGOL, rooted in British culture, and golf come together, bringing formality and freedom into dialogue.