kaoyorinakami is a Japanese unisex brand launched in 2019 by Osaka-born designer Junya Abe. It offers apparel and home goods and is guided by the idea that “what’s inside matters more than how a person looks.” Centered on logos and graphics that add humor to illustrations capturing everyday moments, the brand presents pop streetwear and miscellaneous goods. In 2021, it also introduced a new line, kaoyorinakami door.
Concept
What’s inside matters more than how a person looks.