Kappahl

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Overview

Tagline

Fashion fit for life
Kappahl is a fashion brand whose origins date back to a clothing store opened by founder Per-Olof Ahl in Gothenburg, Sweden, in 1953. Focusing on clothing for women, men, and children, it designs and sells fashion at affordable prices that is easy to incorporate into everyday life, with physical stores and online operations across Europe, primarily in the Nordic region. It carries forward the founding principle of “providing many people with the opportunity to dress well” and today aims to create a responsible world of fashion.

Concept

To create a responsible world of fashion

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
4 brands
Founded
1997-2021
1997 Sub-brand
Xlnt
Clothing

A line specializing in women’s clothing in larger sizes

Xlnt is a line within Kappahl’s women’s range specializing in clothing for women who wear

Xlnt is a line within Kappahl’s women’s range specializing in clothing for women who wear larger sizes. It forms a distinct product range centered on size options and fit, separate from Kappahl’s regular women’s clothing, and covers a wide range of items, from tops and bottoms to underwear and outerwear. It has been part of Kappahl’s assortment since 1997 and is positioned within the brand’s women’s clothing lines as the range addressing size needs.

2019 Sub-brand
kay/day
Clothing

A lifestyle clothing line centered on materials and comfort

kay/day is a lifestyle line within Kappahl’s brand portfolio. In contrast to Kappahl’s bro

kay/day is a lifestyle line within Kappahl’s brand portfolio. In contrast to Kappahl’s broad range of everyday clothing, it offers its own approach centered on materials, comfort, and designs made to be worn for a long time. Its products include linen and wool garments, as well as loungewear and activewear. Kappahl launched the brand, and its design team has operated within the company. The brand is expanding its presence through the opening of standalone stores.

2021 Sub-brand
Minories
Clothing

A playful unisex children’s clothing line

Minories is a line developed by Kappahl to expand its children’s clothing brand portfolio.

Minories is a line developed by Kappahl to expand its children’s clothing brand portfolio. Aimed at babies through around age 8, it focuses on unisex clothing and is characterized by styles that are not bound by fixed gender divisions. It is positioned around children’s play and individuality, unlike Newbie, which focuses on nostalgic clothing designed to be worn across generations. It continues to be sold under a distinct name on Kappahl’s official website.

- Sub-brand
Kaxs
Clothing

A line focused on functional outdoor clothing for children

Kaxs is the line responsible for functional wear within Kappahl’s children’s clothing. Unl

Kaxs is the line responsible for functional wear within Kappahl’s children’s clothing. Unlike regular baby and children’s clothing or Minories, which offers playful unisex children’s clothing, it is primarily made up of outerwear and layering items designed for outdoor wear. Kaxs continues to be offered as a separately named product range on Kappahl’s official website, covering the functional and outdoor segment of its children’s clothing.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Kappahl

Country of origin, founding year, categories and parent brands.

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