kay/day is a lifestyle brand launched in 2019 by Swedish apparel company Kappahl. Centered on womenswear, it offers everyday clothing, loungewear, activewear, and other items. The brand emphasizes building a wardrobe focused on quality, comfort, and long wear, and is characterized by timeless designs made with materials such as wool and linen. As one of Kappahl’s own brands, it has developed a distinct offering.
Concept
Building a wardrobe focused on quality, comfort, and long wear