Kenneth Cole Reaction is a diffusion line originating in the United States (US) and a sub-brand developed by designer Kenneth Cole. It emerged in the 1990s and offers lifestyle products at accessible prices, centered on footwear and including apparel, bags, accessories, fragrances, and more. Its primary target is young adults aged 18–35, and its style is centered on a casual, modern urban aesthetic.
Concept
A full lifestyle diffusion line offering cool, casual, modern style with an energetic, downtown sensibility, principally aimed at young men and women (18-35).