KOWGA is a Japanese womenswear and lifestyle brand launched in Tokyo by designer Kasumi Koga with its Fall/Winter 2021 collection. Drawing inspiration from music, sports, the military, and subcultures in Japan and abroad, it offers basic, ageless casualwear. With casualwear and a street sensibility as its foundation, the brand aims to express an image of women defined by refinement, proposing styles that combine streetwear with femininity.
Concept
While rooted in casualwear and a street sensibility, the brand expresses an image of women defined by refinement. It proposes a new kind of womenswear and lifestyle with a strong sense of individuality.