Tagline
The ACTUALIZED
LA PEAU DE GEM is a Japanese cosmetics brand launched in 2019 by Reservoir Co., Ltd. Beauty influencer Kazuho Ishida served as creative director, and the brand developed cosmetics and apparel around the affinity between makeup and fashion. In 2022, it welcomed TOMOKA as its new director and rebranded as a lifestyle brand centered on unisex mode. Under the slogan “The ACTUALIZED,” it proposes ways of dressing that bring out one’s inner self through clothing, makeup, and accessories.
Concept
I am made of things unseen. That is why I dress.