L.A. ROXX is a fashion brand founded in 1986 in Los Angeles, California, USA, by Sharon Rahim’s brother. Starting as a leather jacket shop on Hollywood Boulevard, it expanded into stage costumes for artists, custom clothing for celebrities, and ready-to-wear. Rahim relaunched the brand in 2007, creating costumes and collections centered on leather and vinyl and using materials such as PVC, satin, and organza. The brand has created costumes for Michael Jackson, Guns N’ Roses, Beyoncé, and Lady Gaga, among others, and continues to offer both custom design and ready-to-wear.
Concept
I believe that clothes have power. It allows you to express yourself in a way that you otherwise couldn't.