GapKids

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Overview

GapKids is the kids’ line of the U.S.-origin apparel brand GAP. The first GapKids store opened in San Mateo, California, in 1986. The parent brand Gap was founded in San Francisco, U.S., in 1969 and offers collections centered on American casualwear for women and men, as well as GapKids and other lines. GapKids is still listed as “GapKids” in Gap’s store information and offers clothing, accessories, and other items for children.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1969
1969 Parent brand
GAP
Clothing

Core line serving the kids’ segment

Within Gap’s brand structure, centered on adult apparel, it is positioned as a derivative

Within Gap’s brand structure, centered on adult apparel, it is positioned as a derivative line optimized for children’s sizing and product mix. It plays a central role in the family-oriented offering (adult / GapKids / babyGap, etc.), covering age groups above babyGap and supporting both the entry point into Gap’s “family” and continued purchases.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about GapKids

Country of origin, founding year, categories and parent brands.