Labrador Retriever

Labrador Retriever Tokyo is introduced as a “partner brand” on Labrador Retriever’s official online store and is an independent brand launched by Efreed Co., Ltd. in spring 2024. While the parent brand offers a comprehensive lifestyle concept encompassing clothing, bags, miscellaneous goods, and dog goods, Labrador Retriever Tokyo has the clear concept of “out-and-about walking styles that can also be worn in the city” and focuses on clothing and bags suited to urban life and walks with dogs. Within the parent brand’s brand family, it is positioned as a derivative line specializing in city wear and walking wear.

LABRA is an American casual brand launched under a distinct name within the Labrador Retriever brand family. The official blog described it as part of the Labrador Retriever “family” of brands, offering everyday apparel and goods intended for family outings. While the parent brand focused on an import select shop and a lifestyle concept featuring dog motifs, LABRA was positioned as a derivative line with a more casual product range aimed at a broader audience. The LABRA trademark was filed by the company that operates Labrador Retriever, indicating that it was treated as an independent brand name rather than merely a product category or store name.

Labrador Retriever PLUS is a line officially operated by UDG Co., Ltd. as a derivative brand that adds new value to Labrador Retriever’s established values. While carrying forward the parent brand’s worldview, rooted in life with dogs, it offers men’s and women’s wear, miscellaneous goods, and collaborative products under a distinct name. In contrast to the parent brand’s select-shop and lifestyle-oriented offerings, PLUS serves to broaden the range into contemporary fashion products through new creations and collaborations with individuals and influencers.