Tagline
A style where unapologetic strength and supple femininity coexist
LAGUA GEM is a Japanese womenswear brand launched by Baroque Japan Limited in August 2018. Ayaka Murohara, a former sales associate at SLY, serves as its director. The brand aims to “make every woman shine,” like the RUBY from which its name is derived. Centered on vintage, casual, and street styles, it presents a new casual style that balances femininity and a sense of proportion. It is one of the womenswear brands operated by the company. The brand continues to communicate its worldview through seasonal looks and news.
Concept
A brand dedicated to making every woman shine, like a RUBY.