Tagline
Make the ordinary wonderful.
LAKOLE is a Japanese lifestyle brand launched in 2017 by Adastria Co., Ltd. Its name derives from the kanji 楽, meaning ease, and the Zen phrase “Every day is a good day.” Guided by the brand message “Make the ordinary wonderful,” it centers on Life Functions that help reduce minor everyday stresses, offering apparel, household goods, and groceries related to clothing, food, and living. It also has lines such as KIDS and COSMETICS, and presents its products to people of all ages and genders, primarily in shopping centers, while expanding its store presence in Japan and overseas.
Concept
Easing This, That and Everything